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There’s no denying that social media marketing has become one of the best ways to increase your website’s traffic and sales, but it can feel like you have to know everything there is to know about social media marketing in order to do it well. This isn’t true. In fact, many of the most successful social media campaigns utilize just a few tried and true strategies that any business owner can easily do on their own using free tools provided by the major social networks. Here’s how to promote your content on social media: A step-by-step guide for small businesses and individual entrepreneurs.
Define a Goal
A goal of this post is to help readers learn the basics of social media marketing. By understanding how social media can be used as a marketing tool, readers will be able to promote their content with more confidence.
You should consider what goal you want to achieve from using social media in your marketing strategy. Do you want to increase your visibility? Do you want more leads for your business? Whatever it is, be specific about what that means and how you’ll know when you’ve reached your goal.
Choose an Audience
There are many different strategies you can use to promote your content on social media, but the strategy that best fits your needs will depend on who you want to reach. For example, if your goal is to target moms between the ages of 30 and 45 with children in elementary school, then Facebook groups like Mommy & Me might be a good place for you post links. If you want to attract high school students, then Snapchat would be the right network. The key is to know what networks your audience uses and how they typically interact with them.
Pick Out Networks
Facebook is one of the most popular social networks. It has nearly 2 billion monthly users and offers a great way for businesses to build an audience and promote their content. Facebook’s algorithm is primarily driven by engagement and shares, so the more people comment or interact with your content, the higher it will show up in people’s newsfeeds. Facebook also features a dedicated business page that allows you to post updates, offers, announcements and media releases which can help you reach more potential customers.
Create Engaging Posts
Have a plan for your posts. You should know what you’re going to post before you post it and how often you’ll post. Create a schedule that’s realistic for you, but also think about when people are most likely to be looking at their feed. For example, Saturday evening is typically not the best time for new content because people are doing other things instead of scrolling through their social media feeds.
Analyze the Results
Once you have created your content, it’s time to get the word out. There are a lot of ways that you can promote your content online and in turn, increase your visibility and traffic. Below are some tips and tricks for promoting your content across social media platforms.
Be sure that your posts are optimized for each platform by using relevant hashtags and including links to relevant resources.
Utilize tools like Hootsuite or Buffer to schedule posts in advance for increased visibility. Consider posting at peak times (i.e., 8am – 12pm) to maximize exposure among users who may be browsing their feed during these times of day. Experiment with different formats and lengths when posting your content to see what works best for you! Finally, be consistent with your postings so that followers know what they can expect from you going forward!
